Balenciaga made a video game to debut its next clothing collection

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Image: Balenciaga

Luxury fashion company Balenciaga will debut its next clothing collection in a video game on December 6th, according to WWD. Afterworld: The Age of Tomorrow is an “allegorical adventure” set in the year 2031, in which “a hero avatar advances throughout distinct zones, motivated by tasks and interactions.” As game descriptions go it’s not the most detailed — it could apply to every video game from Super Mario through to Wolfenstein — but obviously the focus here is the company’s fall 2021 collection. Input reports that the Afterworld will be playable through browsers.

Like many other industries, the world of fashion has had to reckon with how to drum up excitement in a year where big in-person launches are impossible. Approaches have...

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