Google is cracking down on scammy Play Store app listings

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An example of the kind of listing that will be prohibited under the new policy. | Image: Google

Google has announced new Play Store policies and guidelines designed to make app listings more succinct, accurate, and less of an eyesore. New guidelines affecting the screenshots and videos meant to demonstrate an app’s features and functionality will come into force in the second half of 2021, while specific details about the enforcement of new policies for app titles, icons, and descriptions are coming “later this year.”

The new app metadata policies will ban a variety of tricks that app developers use to make their app listings excessively eye-catching. Writing words in all-caps will no longer be allowed unless it’s the name of a brand, and neither will including emoji in app names. App titles will be limited to 30 characters, and...

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