Peacock signs up 9 million after adding WWE and The Office

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Steve Carell in The Office. | Photo: NBC/NBCU Photo Bank

Comcast said that The Office and WWE were to thank for its new-ish streaming service, Peacock, adding 9 million signups during the first three months of 2021. Peacock now has 42 million members total in the United States. That looks strong compared to HBO’s 44.2 million US customers, but it comes with a huge caveat: Peacock has a free tier, and Comcast doesn’t say how many customers are paying.

Still, Peacock got a sizable boost during a quarter when other streaming services notched smaller growth. HBO added 2.7 million subscribers in the US, and Netflix added 4 million subscribers globally. (Disclosure: Comcast is an investor in Vox Media, The Verge’s parent company.)

Two big names contributed to this quarter’s growth. The Office became...

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