The Mustang Mach-E is helping Ford find new customers

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Photo by Sean O’Kane / The Verge

Ford has sold more than 7,000 Mustang Mach-E SUVs so far, and it says 70 percent of those buyers have never owned one of the company’s cars.

For comparison, Ford told The Verge that 39 percent of people who bought the more affordable 2020 Escape were new to the brand.

So what does that 70 percent figure actually mean?

Well, if Ford keeps up the pace and meets its goal of selling 30,000 Mustang Mach-Es in the US in 2021, then it’s a promising sign the company is doing important work in attracting new customers. It’s also evidence that a really capable electric car can help Ford carve out new market share, and that some early production issues haven’t scared away unfamiliar buyers. That could be good news for the all-electric version of...

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