Thanks to the Rickroll, ‘Never Gonna Give You Up’ hits 1 billion YouTube plays

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Photo of Rick ASTLEY
Photo by Bernd Muller/Redferns

The official video for Rick Astley’s 1987 hit “Never Gonna Give You Up” has surpassed 1 billion plays on YouTube. The song became a lasting part of internet culture thanks to the Rickroll meme and reached the impressive milestone a couple days ago. Astley took to the video’s comments to share his gratitude, saying “amazing, crazy, wonderful!” In a video posted to Instagram, he added “the world is a wonderful and beautiful place, and I am very lucky.”

With some songs having crossed as many as 7 billion views in recent years, the 1 billion club isn’t quite as prestigious as it once was. But the achievement goes to show the staying power of the Rickroll prank. The video hit daily views of 2.3 million on April Fools Day, according to B...

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