Sony reportedly plans to put ads in PlayStation games

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Illustration by Alex Castro / The Verge

Sony is reportedly working to bring advertisements to free-to-play PlayStation games, according to a report by Insider. The ads would appear in games and are meant to give game developers a way to monetize their work and encourage them to continue building free-to-play games.

The in-game ads are expected to launch by the end of the year and would appear in inconspicuous places within the game, like billboards. Players could also get rewards for watching advertisements, and the ads would be sold through a private marketplace, Insider reports. Sources told Insider that Sony hasn’t yet decided if it would take a portion of ad revenue but is considering having developers and publishers pay for consumer data.

Sony did not immediately respond...

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