Google’s new Play Store rules target annoying ads and copycat crypto apps

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It’s making several changes to the Play Store. | Illustration by Alex Castro / The Verge

Google is trying to cut down on annoying, unskippable ads in Android apps and overall bad behavior in the Play Store (via TechCrunch). The company announced wide-ranging policy changes on Wednesday that update rules across several categories to be more specific, clamping down on loopholes developers may have used to skirt existing rules.

One of the changes that will impact your everyday phone usage the most is for ads. Google says its updated guidelines, which will go into effect on September 30th, help ensure “high quality experiences for users when they are using Google Play apps.” The new policy tells developers that apps can’t pop up a full-screen ad that won’t let you close it after 15 seconds. There are some exceptions — if you...

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