SoulCycle dangles free classes to Peloton users who trade in their bikes

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Campaign poster for SoulCycle offering Peloton bike trade-in
SoulCycle woke up and chose violence with this campaign. | Image: SoulCycle, Equinox

SoulCycle isn’t pulling any punches with its latest campaign that offers Peloton users free in-person classes... if they trade in their bikes. The move comes while Peloton is still dealing with excess inventory after misjudging post-quarantine demand.

“We’re dead set on seeing you back with your pack, so we’re giving you the opportunity to trade in your bike for the equivalent value of in-studio classes at SoulCycle,” reads SoulCycle’s Souls Reunited campaign site.

According to SoulCycle, that translates to 47 classes added directly to the user’s SoulCycle account. The offer is open to the first 100 people to trade in their bikes so long as they live in the contiguous United States. That said, there are a few other caveats. Users must...

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