Spotify amps up fiction podcast effort with new leader of scripted content

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A photo illustration of Spotify’s green circle logo
Illustration by Alex Castro / The Verge

On the heels of Spotify’s blockbuster audio drama Batman Unburied, the company is promoting Gimlet executive Mimi O’Donnell to head of scripted fiction at the streamer, according to an internal memo obtained by The Verge.

Batman Unburied notably unseated The Joe Rogan Experience when it debuted in May and appears to be a turning point for the streamer. While Spotify has already bulked up on licensing deals with hosts like Rogan and Call Her Daddy’s Alex Cooper, Batman will likely open the door for more Hollywood series.

Julie McNamara, Spotify’s head of talk studios, told staffers that O’Donnell will help produce the streamer’s next ambitious fiction programs, including an upcoming Jordan Peele project and the English adaptation of Caso...

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