Apple flexes its control over the App Store

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An illustration of the App Store logo.
Apple’s updated App Store rules could have a big impact on developers. | Illustration by Alex Castro / The Verge

Apple’s most impactful changes this week weren’t new iPads or operating systems. The company also shook up the App Store with new rules and ad slots designed to wring more money out of its tight grip over the iOS ecosystem. The changes have big ramifications for developers, either forcing them to share more of their money with Apple or deal with ads they don’t like. And as developers have found in the past, they don’t have much room to push back.

In its changes this week, Apple updated its App Store rules to give itself a cut of some advertising revenue in social media apps and purchase revenue from Web3 apps. The company also expanded the scope of its App Store advertising in ways that further intrude on the presentation of developers’...

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