U2’s Bono sheds new light on infamous iTunes giveaway in upcoming memoir

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Apple’s U2-themed iPod classic.
Apple’s collaboration with U2 included special edition iPods. | Photo by Tim Mosenfelder/Getty Images

In a new memoir, U2 frontman Bono has spilled the beans on the internal discussions that lead to two of the band’s high-profile collaborations with Apple. The first saw the band star in one of the company’s iconic iPod ads, while the second is much less fondly remembered, and involved Apple pushing the band’s newly released album into the hands of everyone with an iTunes account. The anecdotes appear in Bono’s upcoming book, Surrender: 40 Songs, One Story, extracts of which have been published by The Guardian.

According to Bono, the Vertigo music video came about after members of the band met with then-Apple CEO Steve Jobs in October 2004 to pitch its upcoming song “Vertigo” as the soundtrack to one of the iPod’s silhouette commercials....

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