Mobvoi is the latest smartwatch maker to jump on the subscription bandwagon

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Close up of Mobvoi TicWatch Pro 3 Ultra GPS
Mobvoi is just the latest wearable company to start charging users for “premium” features. | Photo by Victoria Song / The Verge

One thing that’s guaranteed to rile up consumers? Tacking on a monthly fee where there was once none. Mobvoi, which is known for making affordable Wear OS smartwatches, is the latest to join the subscription bandwagon. The company will start rolling out new sleep features to its TicWatch lineup this week, but if you want ‘em all, it’ll cost you $4.99 a month.

In a tweet, Mobvoi announced the new features would include sleep aid songs, AI sleep insights like sleep cycle reminders, historical sleep data, and more sleep-related metrics like maximum and minimum heart rate and SpO2. Of these new features, in-depth data like SpO2, min / max heart rate, and sleep trends will be available to subscribers only. Members will also get 50 sleep aid...

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