Now Google Search results for cars include what’s on the lot at nearby dealerships

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Google logo and black swirls
Illustration: The Verge

Google isn’t just useful for helping research your next car; it can also help you shop for one while you search. SearchLab initially reported that the search giant has opened up access to a vehicle listings feature that lets dealerships advertise inventory right beside search results (via 9to5Google and Search Engine Land).

The listings have been appearing as part of a beta, but SearchLab notes that now all dealerships in the US with a Google Business Profile can add any motor vehicle to their inventory as long as it has a Vehicle Identification Number (VIN). That includes cars, trucks, motorcycles, RVs, and more. A support page for dealers shows activity from last year, as well as more recent updates earlier this month.

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