Apple takes another step towards ads on TV Plus

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A photo of characters from Ted Lasso.
Ads may be coming to Ted Lasso. | Image: Apple

Apple has made a notable hire that could signal its intent to move into ads on Apple TV Plus. The company has hired advertising exec Lauren Fry to “to help build a video advertising business for its Apple TV Plus streaming service,” according to The Information.

Apple has been turning more to ads to help grow its revenues; it added new ad placements in the App Store last year and reportedly wants to bring ads to apps like Maps, Books, and Podcasts, so it’s not surprising that it’s looking at ads for TV Plus as well. And this hire isn’t even the first exploration of ads with its streaming offerings, as it has run ads against its Major League Baseball games and is reportedly building an ad network around its streaming service with Major...

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