BuzzFeed is using AI to write SEO-bait travel guides

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An illustration of a glitchy pencil writing on paper.
Image: Hugo Herrera / The Verge

BuzzFeed has taken its next step into AI-written content and started publishing AI-generated travel guides, as reported by Futurism. The publisher’s first AI-generated articles were ad-lib quizzes that were largely innocuous, but the travel guides appear to be a more brazen play to attract search traffic about different destinations.

You can see the full list of travel articles from BuzzFeed’s “Buzzy” AI tool right here. Right now, there are 44 posts covering destinations like Morocco, Stockholm, and Cape May, New Jersey. The articles are “written with the help of Buzzy the Robot (aka our Creative AI Assistant) but powered by human ideas,” BuzzFeed says on Buzzy’s profile. The top of each story I’ve seen includes a line noting that an...

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