IFTTT now has AI-powered automations for paying subscribers

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An illustration of a cartoon brain with a computer chip imposed on top.
Illustration by Alex Castro / The Verge

IFTTT, the productivity platform that lets users create automations across various apps and devices, has announced three new AI-powered services. The platform will now let users incorporate AI-generated social media posts, blogs, and summaries into their automations, but only if they subscribe to its $5 monthly Pro Plus plan.

IFTTT, which stands for “if this, then that,” is a service that lets users chain together a series of actions between devices and apps, called “applets.” This includes automations like adding songs from liked videos on YouTube to a Spotify playlist or receiving a notification on your phone about the weather every morning. But now, IFTTT’s adding another layer of automation to its service.

Its new automations — AI...

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