Should we trust Apple with mental health data?

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Image of the Apple logo surrounded by gray, pink, and green outlines
Is Apple really good for your health? | Illustration by Nick Barclay / The Verge

Here are some cursed words: “Apple Plans AI-Powered Health Coaching Service, Mood Tracker and iPad Health App.”

I can see why you might say, Liz, this sounds benign and obvious. What’s the big deal? And I think about a meeting I had in 2014 with a freelance writer who was wearing three fitness trackers, inadvertently imitating Madonna’s 1980s stacked bracelets look. He asked me how I slept. I was — and am — a pretty good sleeper. I snooze heavily for seven to eight hours and wake up feeling good, sometimes even before my alarm goes off because I am (sorry) a morning person.

The freelancer I’d been speaking to, perhaps obviously, had been having trouble sleeping, and as someone who was fairly devoted to optimizing his life through fitness...

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