Here’s how ads might look in Google’s new AI-powered search experience

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An illustration of the Google logo.
Illustration: The Verge

Think Google is already loaded with ads? Well, if a new video in a blog post is anything to go by, ads might be even more obtrusive in the company’s new AI-powered Search Generative Experience (SGE).

I’ve already expressed some concern over how much ads push things down in SGE based on what Google showed when it revealed the new experience at I/O. But those ads were only above and below SGE, and what Google showed on Tuesday were examples of ads within SGE.

See for yourself in a GIF of the video below:

This is a video from Google that I converted to a GIF.

The GIF moves kind of quickly, so let’s break down exactly what we can see here:

  1. In a mobile search for “outdoor activities to do in Maui,” there are normal...

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