MSI is trying hard to be a premium laptop brand

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The MSI Prestige 16 half open seen from behind.
Here’s the new Prestige 16. | Image: MSI

MSI — a brand traditionally known for gaming hardware — has announced a bunch of laptops at Computex 2023, and there’s an interesting lack of gamery among them. Instead, the company appears to be focusing hard on the premium lifestyle space with its mid-2023 offerings.

Notable among these releases is the new Commercial 14 series, a line of business laptops intended to compete with high-end enterprise PCs — the likes of the ThinkPad. I conclude this from the fact that MSI’s press release highlights its “tailor-made solutions to enterprises through a series of optional security measures, NFC (near-field communication) and built-in Smart Card Reader.” If that’s not a word-for-word ThinkPad pitch, I don’t know what is.

MSI has attempted...

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