Jony Ives LoveFrom designed a new seal for the UKs outer space sustainability initiative

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An image of the Astra Carta seal, with the words “ASTRA CARTA” in all-caps, a crown, and space imagery behind those with the Earth in the center, the Sun and Moon encircling them, and the path of Venus and constellations surrounding.
The Astra Carta seal | Image: Sustainable Markets Initiative

Jony Ive and his team at LoveFrom have made a new design for King Charles III called the “Astra Carta” seal. The seal is meant to represent the UK’s call to action for public and private sectors to work together on responsible and sustainable use of outer space. It marks his second project for King Charles this year after LoveFrom made a royal emblem to herald the King’s recent coronation earlier.

The seal, which is animated on the sustainability initiative’s official site, is a circular badge with the all-caps Latin words “ASTRA CARTA” planted in the middle beneath a crown. In the center, a blue dot represents the planet Earth, while constellations, the Sun, the Moon, and the flowery path taken by Venus surround it. Around the outside...

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