Can Elon Musk really use that X logo for Twitter? 

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The X logo on a colorful blue and light purple background.
Illustration: The Verge

Now that Elon Musk has officially replaced Twitter’s logo with an X, many of us are wondering: can he actually use it?

The drastic rebranding doesn’t come as much of a surprise to Musk-watchers. Musk has long touted his idea of X as an “everything” app that offers audio, video, messaging, and support for digital payments. He has also founded a company called X.com before it merged with PayPal in the year 2000. While that name never resurfaced, that didn’t stop Musk from incorporating the letter X into all his other brands, including SpaceX, xAI, X Corp., and now Twitter.

On Sunday, Musk declared that Twitter will be rebranded as X and turned to the site’s community to commission a new logo. “If a good enough X logo is posted tonight,...

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