It’s Spotify’s turn to increase prices

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An illustration of the Spotify logo surrounded by noise lines in white, purple, and green.
Illustration by Nick Barclay / The Verge

After 12 years, the price of Spotify Premium is increasing in the US. The subscription will now cost $10.99 a month, the company announced today. Spotify has charged $9.99 for its Premium subscription ever since its launch in the US in 2011. “So that we can keep innovating, we are changing our Premium prices across a number of markets around the world,” the company wrote in a post announcing the increase. “These updates will help us continue to deliver value to fans and artists on our platform.”

As well as increasing the price of a single Premium subscription, the cost of Duo will increase from $12.99 to $14.99, Family will increase from $15.99 to $16.99, and Student will increase from $4.99 to $5.99. According to an FAQ, existing...

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