Forbes now has its own AI search engine

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An illustration of a cartoon brain with a computer chip imposed on top.
Illustration by Alex Castro / The Verge

Forbes launched a beta version of a generative AI search platform built with Google Cloud to provide personalized searches for readers.

The platform is called Adelaide — named after the wife of Forbes’ founder, B.C. Forbes. Readers can ask specific questions or input general topic areas and get recommended articles about their query, along with a summarized answer to whatever they asked... as long as it’s within Forbes’ coverage scope. Adelaide trained on Forbes stories but only covered the past 12 months of its news and list coverage.

Vadim Supitskiy, chief digital and information officer at Forbes, said the publication wanted to increase engagement with both search and its stories.

“Engagement with search has been pretty standard...

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