FedEx is launching a new e-commerce platform as it competes with Amazon

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A person wheels several FedEx boxes on a handcart.
Image: FedEx

FedEx announced that it will launch a new “data-driven commerce platform” this fall called “fdx” that would put FedEx in the loop of every part of online sales, from purchases to delivery and returns. The platform will integrate with ShopRunner, an online e-commerce store the company bought in 2020.

The company writes that sellers using fdx can ShopRunner platform can use it to “see shipments in near real time,” choose supply chain resources based on carbon impact, and to handle returns. FedEx says when fdx launches in the fall, it will give sellers “more efficient, cost-effective deliveries” using its data. FedEx’s system would also enable a “custom post-purchase experience” so brands can give customers more accurate shipment...

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