Shopify’s ‘Magic’ AI image editor can make any product pics look professional

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Screenshot of Shopify’s image editor generating new backgrounds for a shiny winter jacket based on a text prompt.
Shopify Magic Media Editor. | Image: Shopify

The Shopify Magic suite of generative AI tools that launched in April last year is adding a media editor that brings generative image fill to its platform and conversational search powered by AI. Merchants can prompt the image editor to change photo backgrounds without Photoshop experience to match whatever theme they have in mind.

Shopify’s AI editor can also suggest backgrounds and styles that match existing product images in the merchant’s library once it rolls out this spring.

Glen Coates, Shopify’s vice president of product, says many sellers on the platform don’t have access to big studios or professional photographers, but they still need to set their items up for success. Since there’s no additional cost to use this tool, it...

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